Anastasia Mitrovic Interiors
Branding + Web Design
Anastasia Mitrovic Interiors, based in Connecticut, is a modern interior design firm specializing in high-end, contemporary spaces with Scandinavian design influences. Anastasia was looking to elevate her business, reach affluent clientele, and differentiate herself from other designers in her area. With a clear vision for a modern and minimal aesthetic, she was ready to invest in a rebrand and a new website strategy that would reflect the sophistication of her services while driving more qualified leads and boosting her online presence.
When Anastasia Mitrovic approached us for a website redesign, she had a clear vision in mind: to elevate her online presence and attract high-end, affluent clients in Connecticut. With a strong foundation in design and a modern, Scandinavian-inspired style, she needed a website that mirrored the sophistication of her work and offered a seamless user experience. Our goal was to create a strategy-driven, high-end digital experience that would attract the right clientele and streamline her business operations.
To achieve this, we focused on several strategic elements:
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Client Targeting: Identified and clarified the ideal high-end, affluent clients Anastasia wanted to attract, emphasizing their modern design preferences and high-budget needs.
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User Journey Mapping: Created a clear user journey to guide potential clients from landing on the site to booking a discovery call, ensuring a seamless experience that matched their expectations.
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Existing Website Analysis: Conducted an audit of her previous site to pinpoint challenges and opportunities for improvement, focusing on SEO, lead generation, and user engagement.
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Brand Alignment: Worked with Anastasia to understand her design philosophy and translate it into an online experience that reflected her modern, Scandinavian-inspired aesthetic.
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Lead Qualification Strategy: Developed a custom application form to filter and qualify leads, ensuring Anastasia only spent time on projects that aligned with her ideal clients.
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Conversion Optimization: Focused on streamlining the site’s conversion points, including adding a booking tool and integrating strong calls to action throughout the site to boost inquiries.
By integrating these strategic elements, we crafted a website that not only aligned with Anastasia’s brand vision but also drove results.
Inside the Project - Inside the Project
Inside the Project - Inside the Project
WHAT WE DID
Brand Identity
Website Strategy
Wix Website
The Branding
Branding was a critical element of this project. Anastasia’s existing brand didn’t reflect the luxury and sophistication she wanted to project to her target audience. We completely revamped her brand, selecting typography that was modern yet timeless and custom color palettes that mirrored the minimalist tones used in her designs. The branding kit we created allowed her to maintain consistency across all platforms, from her website to her marketing materials.
We carefully curated a modern, minimalistic aesthetic that resonated with Anastasia’s design style while ensuring the brand felt high-end and inviting to her target clients. This new brand image not only sets the tone for her business but also reinforces her expertise as a designer specializing in Scandinavian-inspired, modern interiors.
The Website
The redesign of Anastasia Mitrovic Interiors’ website was focused on delivering a sophisticated, user-friendly experience that would attract high-end clients and streamline business operations.
Key features of the website include:
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Compelling Copy: Tailored messaging that speaks directly to Anastasia’s target audience, highlighting her expertise and unique design approach to connect with high-budget clients.
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Updated Design: A modern, minimalist aesthetic with elegant typography and a refined color palette that mirrors Anastasia’s Scandinavian-inspired style.
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Mobile Optimization: Fully responsive design ensuring a seamless experience across all devices, making it easy for potential clients to engage on the go.
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Ease of Maintenance: A user-friendly CMS that allows Anastasia to easily update her portfolio, services, and content without technical assistance.
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Custom Application Forms: Streamlined lead qualification through custom forms that help Anastasia assess whether clients are a good fit for her services.
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SEO & Conversion Optimization: Focused on improving search engine visibility and strategically placed calls to action that drive users toward booking discovery calls.
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Streamlined Client Onboarding: Integrated booking tools and lead qualification forms that simplify client scheduling and reduce time spent on non-ideal leads.
The result is a polished, high-end website that helps Anastasia showcase her work, attract her ideal clients, and streamline her business operations.
"I loved everything about working with Cathleen. She is very organized, the steps of her process were spelled out very clearly, I knew exactly what the project timeline was and what tasks were happening when. She made it so easy, seriously!"
The Results
The new website has transformed how Anastasia presents her business, elevating her online presence and reinforcing her brand's high-end appeal. Key improvements include:
Elevated Visual Identity: The sleek, modern design now perfectly mirrors Anastasia’s Scandinavian-inspired style, giving her a sophisticated online presence that aligns with her luxury clientele.
Increased Brand Confidence: Anastasia feels proud to showcase her portfolio through a website that authentically represents her business and design ethos, providing her with a polished, professional online presence.
With these updates, Anastasia now has a website that not only showcases her work in the best light but also helps her attract the right clients and run her business more efficiently.
I'M OVER THE MOON WITH MY NEW WEBSITE, IT IS AN ABSOLUTE DREAM COME TRUE!
Everything about my website was not working before working with you - poor website, poor refection of brand, nothing was organized, portfolio and work was not reflected properly. I'm over the moon with my new website, it is an absolute dream come true! I couldn't even image it would look this good! The website design is 10 out 10, it looks upscale and will definitely target my ideal clients, the design process is well defined and clear, my work and portfolio is very well displayed. I love everything! I still can't believe this is my website! I can't even think of 1 thing I would change, it's perfection! You've seriously nailed it!
LOVE FROM
Anastasia
