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How to Create a Blog on Your Wix Website

Updated: Jan 11


woman typing at laptop with coffee cup by the side for how to create a blog post on your wix website


Are you wanting to create a blog to share your knowledge, stories, or passion about something? A blog is a great place you can do this on your website and not only does it provide content for your site it's a great means of helping your search engine optimization on your website. If you are the type of person that doesn't love to share videos on TikTok and you don't want to face the algorithms of social media, a blog can be a great way to gain visibility and traction with your audience. In addition blogs can help show that you are an authority on a subject matter, have expertise, and let people see why they trust and want to work with you. Beyond that, they are great for search engine optimization for your website and to be found online.

In a blog you can control the content that you want to put out there and it lasts for years to come so once you create a post you can continue to drive traffic and direct individuals to that valuable piece of content (as long as its updated appropriately if things change on the topic you are discussing).

So now you have a Wix website and are ready to embark on your blogging journey. Now what? How do you set a blog up on your website? Let me help guide you through the easy process with helpful best practice tips along the way

How To create a blog page on your Wix website

  1. Login to your Wix account and select the website you want to edit.

  2. In the Wix Editor, click on the "Add+" button on the left-hand side of the toolbar.

  3. From the dropdown menu, choose the "Blog" option.

  4. A window will appear with various blog templates. Browse through the available options and select a template that suits your preferred style.

  5. Click on the "Edit" button to start customizing the blog page.

  6. You will now be in the Blog Editor, where you can modify the design, layout, and settings of your blog page.

a. Customize the visual appearance by adding your brand's colors, fonts, and images.

b. Edit the layout by dragging and dropping elements such as headings, paragraphs, images, and buttons.

c. Configure the blog's settings including the number of posts per page, the comment section, social sharing options, and more.

7. To add new blog posts, click on the "Create New Post" button in the editor or go back to your site's dashboard and click on the "Blog" section. Now you can start writing

Choose the Right Template

Wix offers a wide range of visually appealing templates designed specifically for blogs. Browse through the options and select one that aligns with your blogging niche and style. Remember, your blog's appearance has a significant impact on attracting and retaining readers, so select a template that reflects your content.

Customize Your Blog

Once you've chosen a template, it's time to customize it to make it your own. Remember to:

  • Use a clear and legible font for your blog's text.

  • Decide on a consistent color scheme and stick to it throughout your blog.

  • Ensure your logo or blog title is visible and placed prominently.

Plan and Organize Your Content

Before you start creating blog posts, take some time to plan and organize your content. Determine the topics you want to write about and create an editorial calendar to maintain consistency. This will help you stay focused and provide your readers with a consistent flow of quality content.

Create Engaging and SEO-Optimized Posts

To attract organic traffic to your blog, it's crucial to optimize your blog posts for search engines. Consider the following tips:

  • Conduct keyword research to understand what people are searching for in your niche. Ways you can do this are to list core terms related to your niche, use tools like Google Keyword Planner or SEM Rush, and incorporate long-tail keywords.

  • Incorporate relevant keywords naturally throughout your blog posts.

  • Write compelling headlines and meta descriptions that entice readers to click.

  • Structure your posts with proper headings (H1, H2, etc.) and use bullet points or numbered lists to improve readability.

Enable Social Sharing

Make it easy for your readers to share your blog posts with their networks. Enable social sharing buttons on your blog posts, allowing readers to share your content on platforms like Facebook, Twitter, and LinkedIn. This increases your blog's visibility and reach, expanding your potential audience.

Interact with Your Audience

Engage with your readers by enabling comments on your blog posts. Encourage them to leave their thoughts, questions, or feedback. Regularly respond to comments to build a sense of community and show that you value your readers' opinions. This interaction will not only foster a loyal readership but also provide insights and ideas for future blog posts.

Optimize for Mobile

With the majority of internet users accessing content through mobile devices, it's crucial to ensure your blog is mobile-friendly. Wix automatically creates responsive websites, but it's always a good idea to preview your blog on different mobile devices to ensure optimal viewing and navigation.

Utilize SEO Features

Wix offers built-in SEO features to help improve your blog's visibility in search engine results. Take advantage of these features, such as metadata customization, alt tags for images, and page descriptions, to optimize your blog's SEO performance.

Regularly Update Your Blog

Consistency is key when it comes to blogging. Aim to publish new content regularly, whether it's weekly, bi-weekly, or monthly. This helps retain readers and boosts your search engine rankings. Create a content schedule and stick to it to maintain a steady flow of fresh, engaging content.

When setting up a blog post on your Wix website, here's how you can appropriately use the add, settings, seo, tags, category, monetize, and translate options:


  • Depending on your blog post content, you can enhance it by inserting various elements using the "Add" feature in Wix.

  • Add images, videos, galleries, interactive elements, social media buttons, and more to make your post engaging and visually appealing.


  • Choose a relevant and descriptive title for your blog post.

  • Write a compelling meta description that summarizes the content.

  • Customize the URL to be concise and SEO-friendly.

  • Set a publish date and time that suits your marketing strategy.

  • Select the visibility settings to determine whether the post is visible to everyone or restricted to specific audiences.

SEO (Search Engine Optimization)

  • Optimize your blog post for search engines to improve its visibility in search results.

  • Use relevant keywords in the title, headings, and content.

  • Include alt tags for images and optimize their file names.

  • Write a descriptive and keyword-rich meta description to encourage click-throughs from search results.

  • Utilize Wix's SEO settings to add meta tags, define canonical URLs, and set up 301 redirects if necessary.


  • Assign your blog post to a relevant category or create a new one.

  • Categories help visitors navigate your blog and find related content.

  • Choose categories that accurately represent the subject matter of your post.


  • Add relevant tags to your blog post to help categorize and organize content.

  • Use keywords or phrases that are closely related to the topic you're covering.

  • Consider popular or trending tags to increase the discoverability of your post.

  • Note: these tags are not essential as Google has become more advnaced and recognized what blog posts are about and essentially tags them based on the content when using for search engine optimization.


  • If you have a monetization strategy for your blog, Wix offers several options.

  • Set the monetization settings to display ads or promotional content on your blog post.

  • Connect your blog to an ad platform (e.g., Google AdSense)


  • If your website targets a multilingual audience, use the translate option to provide translations of your blog post.

  • Wix offers an automatic translation feature that can translate your content into various languages.

  • Make sure to proofread the translations to ensure accurate and quality translations.

Best Practices for Your Blog On Wix

  1. Consistent Posting: Regularly update your blog with fresh, high-quality content. This helps to engage your audience and keep them coming back for more.

  2. Visual Appeal: Use visually appealing images or videos to accompany your blog posts. This can help to make your content more visually appealing and interesting for readers.

  3. Clear and Concise Writing: Make sure your blog posts are written in a clear and concise manner. Use proper grammar and formatting to ensure your content is easy to read and understand.

  4. SEO Optimization: Optimize your blog posts for search engines by using relevant keywords, meta tags, and meta descriptions. This can improve your blog's visibility in search engine results.

  5. Categorize and Tag: Categorize your blog posts into relevant categories and use tags to help organize and categorize your content. This can make it easier for readers to navigate through your blog and find the content they are interested in.

  6. Social Sharing: Enable social sharing buttons on your blog posts to allow readers to easily share your content on their social media platforms. This can help to increase the reach and visibility of your blog.

  7. Engage with your Readers: Encourage reader

Creating a blog on Wix is an exciting endeavor that allows you to share your knowledge, stories, and passions with a wider audience but also with your ideal clients. By following these best practice tips, you can ensure your blog stands out, attracts readers, and drives engagement. Remember to choose the right template, customize your blog to reflect your style, plan and organize your content, and optimize your posts for SEO. Engage with your readers, make your blog mobile-friendly, utilize SEO features, and regularly update your blog with fresh content. With these tips in mind, you're ready to create a blog on Wix and embark on an exciting blogging journey.

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