How to Use Your Website to Showcase Your Design Process & Unique Approach to Clients
- Cathleen Barnes
- Apr 28
- 6 min read
You’ve got an amazing vision and an eye for design, but is your interior design website reflecting that? In a world where potential clients are scrolling, clicking, and searching for their perfect designer, your website can be a powerful tool to highlight your unique design process and stand out from the competition. In this post, we’ll dive into how you can effectively showcase your design process online, so clients know you’re the one they’ve been looking for!
1. Unveil Your Process with a Storytelling Approach
You know how every design has a story? Well, your process is no different! People want to know what it’s like to work with you—beyond the end result. They want to understand how you take a project from “Before” to “Pinterest-worthy After.”
Here’s how to do it:
Break Down Your Process Step-by-Step
• Create a dedicated page or section: Title it something like “My Signature Process” or “How I Work” to guide visitors through your journey.
• Break it down: Include 3-5 clear steps like:
• Step 1: Discovery & Vision – Explain how you start with a deep dive into understanding your client’s style, goals, and needs. Share how you uncover their dream space and make it uniquely theirs.
• Step 2: Design Concept – Show off a mood board or a concept you’ve crafted in the past (keeping it high-level, so it doesn’t feel like giving away your secret sauce). This helps potential clients see how you go from ideas to visuals.
• Step 3: Execution & Styling – Share how you handle the nitty-gritty details, from sourcing materials to making sure every vase and throw pillow is perfectly placed.
Break It Down with Visuals and Personality
To bring your process to life, combine text, images, and even short videos. These elements give visitors a deeper understanding of what it’s like to work with you, beyond just the steps. For example, consider including a video where you share your "why" behind each stage of the process. This personal touch can help potential clients feel like they already know you and your work style, making them more likely to reach out for a discovery call.
2. Share Case Studies That Tell a Transformation Story
When you feature case studies on your website, think of them as powerful narratives that not only highlight your design skills but also demonstrate how you solve real problems for your clients. A strong case study goes beyond showing before-and-after photos—it walks potential clients through your process, from identifying pain points to the creative solutions you implemented.
Here’s how to craft a compelling case study:
Start with the Client’s Challenges: What were the specific problems they faced? Maybe the space lacked flow, or they needed help with functionality. Show potential clients that you understand their struggles.
Present Your Vision: Share your approach to solving those problems. Did you create a custom layout? Reorganize the space for better flow? Talk about your creative process and how you tailored the design to meet the client’s needs.
Highlight the Transformation: Pair the before-and-after photos with a narrative that shows how your design completely transformed the space. Describe the changes, such as updating furniture, adding functional elements, or incorporating specific design styles.
Show the Results: Add a client testimonial that speaks to the positive impact your design has had on their daily life or work. This shows that your work goes beyond just aesthetics and creates real value for your clients.
By following this structure, you'll not only showcase your design talent but also build trust with potential clients who are looking for someone who can solve their unique problems.
3. Show Your Unique Approach with Thoughtful Copywriting
Let's be honest: If your website copy just lists generic services like “interior design” or “styling,” you’re missing an opportunity to really connect with potential clients. Your website should give visitors a glimpse into how you approach design and what makes your process uniquely yours.
Here’s how to make sure your website reflects your one-of-a-kind approach:
Talk About Your Design Philosophy
Your "About" page is where you can go beyond the basics and let your passion shine. Instead of just sharing your background or experience, take the time to explain what sets your design approach apart. What are the guiding principles that drive your work?
For example, do you love fusing modern touches with classic design elements? Or maybe you’re all about sustainable, eco-friendly designs that tell a deeper story? Whatever it is, this is your space to get personal and show why you’re different from the rest.
Use phrases like:
“I believe every space should tell a story.”
“Design is about creating a home that reflects who you are, while bringing balance and comfort.”
“I design with intention—every detail is about creating a feeling.”
These statements will help potential clients understand your core values and how they align with their own.
Inject Personality Into Your Copy
Your website should feel like a conversation, not a brochure. Clients want to connect with you, so let your personality shine through in your words. Share little details that make your approach special—whether it’s your love for vintage finds or your obsession with color theory.
Instead of just listing your services, use your website as an opportunity to give potential clients a taste of your style and how you think. For instance, you could say something like:
“I believe that every room should have at least one statement piece that tells a story.”
“I get a thrill from mixing textures—whether it’s soft velvets with rough-hewn wood or polished stone with linen.”
These quirks are what make your design style stand out—and will attract people who share your love for the same elements!
4. Add a Video Walkthrough of Your Process
Okay, hear me out—adding a short, casual video to your website might feel a little intimidating at first, but it can seriously work wonders for your client experience.
And no, it doesn’t have to be professionally filmed or overly produced. A simple clip of you chatting about your process, walking through a finished space, or sharing your design philosophy? That’s more than enough.
Why It’s Worth It:
It gives potential clients a chance to see and hear you—which instantly builds connection before they even hop on a call.• It adds a layer of transparency that builds trust. They get to feel your energy and style without the pressure of a meeting.
It’s perfect for your “About” page, your services page, or even as a quick intro to how your process works.
How to Do It (Without Overthinking It):
Think of it like sending a quick voice memo or hopping on FaceTime with a friend. You’re not pitching—you’re just sharing. Try something like:
"Hey, I'm Rachel, and I specialize in creating homes that are both livable and luxe. Here's a little peek at what it's like to work with me -from our first call to final install."
Two to three minutes is all you need to make a memorable impression. Keep it light, authentic, and most importantly—you.
5. Make It Visual with a Client Journey Map
If you’re a visual thinker (like most designers are), a client journey map can be a powerful way to showcase your process in a clear and engaging way. Think of it like a mini roadmap that walks potential clients through what it’s actually like to work with you—from that first inquiry all the way to the final reveal.
It’s not just helpful—it builds trust and takes the mystery out of your process.
How to Map It Out:
Break your process into clear, digestible phases—like “Discovery Call,” “Design Direction,” “Selections & Sourcing,” “Installation Day,” or whatever feels most aligned with your flow.
Add a short description under each step to explain what happens and what your client will experience during that phase.
Use icons, arrows, or a sleek graphic timeline to make it easy to scan and visually interesting. (Bonus points if it reflects your brand style!)
Instead of long paragraphs, this is a chance to keep things short, sweet, and visually engaging. And when placed in the right spot—like above your testimonials or on your services page—it becomes a powerful tool that makes your process feel both polished and personal.
Wrap-Up: Your Website Should Be as Unique as Your Designs
There you have it! A few simple tweaks can transform your website from a pretty gallery into a powerful tool that showcases you—your process, your passion, and the unique value you bring to every project. When you show potential clients how you’ll guide them from idea to reality, it builds trust and makes them excited to take that first step with you.
So, take a moment to ask yourself: Does your interior design website reflect your unique process and approach? If not, don’t worry! Start by implementing just one of these strategies to create a website that shows off your talent, skills, and personality.
By weaving in your design process, client stories, and thoughtful copywriting, your website will become the powerful tool it was meant to be—attracting clients who are ready to create beautiful spaces with you.
Designing dreamy interiors is your thing. Designing a site that actually converts? That’s mine. Apply now to work together—because your next-level website is waiting.
WANT TO BOOK HIGH-END INTERIOR DESIGN CLIENTS THROUGH YOUR WEBSITE?
Tired of relying on referrals to book high-end interior design clients? Your website can do more than showcase your work—it can attract and convert ideal clients.
Download our free guide, What Your Website Needs to Book High-End Interior Design Clients (Without Relying on Referrals), and learn the key elements your website needs to book more clients and grow your business.
