top of page

SEO & Pinterest: The Ultimate Guide for Small Businesses

Updated: Jan 9

Learn why Pinterest is great for search engine optimization and is important for your small business


 

Blog Post about Pinterest for Small Businesses

 

Did you know that Pinterest isn't just a platform for discovering new recipes or planning dream weddings? In fact, it can be a powerful tool for small businesses looking to supercharge their search engine optimization efforts if they know how to use it correctly. Many may assume the platform is a place to come to pin food recipes, look at inspiring ideas for home decor, plan a wedding, or even fashion tips. While it can be used for all these things it is also a place that can help you grow your business and find the people who are interested in the services and products you have to offer. Customers are already on the Pinterest platform waiting for you to discover them so let's dig in and learn how.


What is Pinterest and Why Should Small Businesses Care?


So, why should small businesses care about Pinterest? Well, unlike other social media platforms that focus primarily on networking and sharing content, Pinterest is all about discovery and inspiration. With over 450 million active users and millions of searches conducted each day, Pinterest serves as a massive search engine in its own right. This means that small businesses can tap into a vast pool of potential customers actively seeking inspiration and solutions for their needs.


Moreover, Pinterest's visual nature makes it an excellent platform for showcasing products, services, and even behind-the-scenes glimpses into your small business. By strategically curating boards and pins that align with your brand identity and target audience, you can create visually appealing and engaging pins and boards that align with your brand, small businesses can attract and engage their target audience. This not only drives traffic but also enhances your brand's credibility. Additionally, Pinterest's search functionality allows businesses to optimize their content with relevant keywords, descriptions, and hashtags, boosting their visibility and driving traffic to their website or online store. With its unique combination of visual content and search capabilities, Pinterest presents an effective platform for small businesses to enhance their online presence, increase brand awareness, and attract potential customers while optimizing their content for improved search engine rankings. By leveraging its unique features and broad reach, Pinterest provides small businesses with invaluable opportunities to target specific geographic locations and gain a competitive advantage in search engine rankings.


Pinterest offers a unique feature called Rich Pins, which allows you to provide more information and context about your pins. This can be especially beneficial for small businesses, as it enables you to showcase pricing details, product availability, and even direct links to your website. By providing users with this additional information directly on Pinterest, you increase the likelihood of driving qualified traffic to your website and, ultimately, conversions.


Beyond its direct impact on driving traffic, Pinterest also plays a significant role in boosting SEO efforts. Each pin on Pinterest is essentially a backlink to your website, contributing to the overall link profile and authority of your domain. The more high-quality pins you have linking back to your website, the more search engines perceive your site to be trustworthy and valuable. This, in turn, can result in higher rankings in search engine results pages (SERPs) and increased visibility for your small business.


The Essentials of Pinterest: Boards, Pins, and Followers


Boards are like digital pinboards where you can categorize and organize your pins. Think of them as different categories or topics within your Pinterest profile. Creating relevant and targeted boards allows you to showcase your products or services in a way that is visually appealing to your audience. By curating boards that align with your business objectives and target audience, you can establish yourself as an authority in your industry and attract followers who are genuinely interested in what you have to offer.


Pins are the individual pieces of content that make up your Pinterest boards. These can be images, videos, or infographics that you create or find on the web. When crafting pins for your small business, it's important to optimize them for SEO. This means using relevant and descriptive keywords in your pin titles, descriptions, and alt text. Additionally, make sure your pins link back to your website or relevant landing pages. By doing so, you not only provide valuable content to your audience but also create backlinks that boost your SEO efforts.


Followers on Pinterest are similar to followers on other social media platforms. They are users who have chosen to subscribe to your content, allowing them to see your pins in their feed. While the number of followers you have is not the sole measure of success, having an engaged and growing follower base can significantly impact your SEO efforts. The more followers you have, the wider your reach and potential for increased visibility. This can lead to more repins, comments, and likes, which in turn help to build your brand's authority and credibility in the eyes of search engines.


Understanding the essentials of Pinterest – boards, pins, and followers – is crucial for small businesses looking to optimize their SEO efforts. By creating targeted boards, optimizing pins for SEO, and growing your follower base, you can establish your brand's authority, drive more organic traffic to your website, and improve your search engine rankings.


Benefits of Pinterest


One of the key benefits of using Pinterest for your business is the extended lifespan of your pins. According to a study conducted by Social Media Today, the life of a pin on Pinterest is significantly longer compared to other social media channels. The study found that the average lifespan of a pin on Pinterest is around 3.5 months, which is significantly longer than the average lifespan of a post on platforms like Twitter (~18-24 minutes)or Instagram (~48 hours in user feeds).


This means that content on Pinterest has the potential to keep driving engagement and traffic for a longer duration compared to other social media channels. The search and discovery features of Pinterest contribute to this extended content lifespan, as users continue to find and engage with pins over time. While the exact lifespan may vary depending on various factors, the study suggests that content on Pinterest can indeed have a lifespan that is three times as long or even longer than other platforms.


When you create and pin content on Pinterest, it becomes part of your profile, and other users can discover and engage with it over an extended period. Pinterest's search and discovery features make it easier for users to find content even months or years after it was initially pinned. This longer lifespan allows your content to continue driving traffic, impressions, and engagement over time.


It's worth noting that the longevity of content on any social media platform ultimately depends on factors such as user activity, algorithm changes, and the competitiveness of the content category. However, Pinterest's search-oriented nature and the ability to discover and save content make it more likely for your content to have a longer shelf life compared to other social media channels.


How Does Pinterest Help with Search Engine Optimization?


Pinterest is more than just a social media platform; it functions as a powerful search engine that processes over 2 billion searches per month. Unlike traditional search engines, Pinterest relies heavily on visual content, making it a unique and effective way for small businesses to showcase their products or services. By using relevant keywords in their pin descriptions, businesses can increase their visibility to potential customers who are actively searching for inspiration and ideas. Pinterest's search engine capability is especially important for small businesses as it provides a level playing field for them to compete with larger brands. It allows them to showcase their unique products or services to a highly-engaged audience, driving more traffic to their website and ultimately increasing their sales.


Followers on Pinterest are similar to followers on other social media platforms. They are users who have chosen to subscribe to your content, allowing them to see your pins in their feed. While the number of followers you have is not the sole measure of success, having an engaged and growing follower base can significantly impact your SEO efforts. The more followers you have, the wider your reach and potential for increased visibility. This can lead to more repins, comments, and likes, which in turn help to build your brand's authority and credibility in the eyes of search engines.


Understanding the essentials of Pinterest – boards, pins, and followers – is crucial for small businesses looking to optimize their SEO efforts. By creating targeted boards, optimizing pins for SEO, and growing your follower base, you can establish your brand's authority, drive more organic traffic to your website, and improve your search engine rankings. These factors contribute to the overall success of your SEO strategy.


But what makes Pinterest unique and valuable for SEO is the way its features and user behavior influence search engine algorithms and rankings. Pinterest is a visual search engine, which means its algorithms prioritize visual content and user engagement. When a user searches for something on Pinterest, the platform uses a combination of factors, such as pin descriptions, board names, and user engagement, to determine the most relevant results. The more optimized your pins and boards are for SEO, the higher your chances of appearing in these search results.


In addition, Pinterest's user behavior also plays a role in SEO. The platform's focus on discovery and inspiration encourages users to spend more time engaging with content, saving and pinning ideas for future reference. This extended dwell time and repeated interactions with your pins indicate to search engines that your content is valuable and relevant, leading to improved rankings.


Taking full advantage of Pinterest's impact on SEO can unlock invaluable opportunities for small businesses. It allows you to reach a wider audience, establish your brand as an authority, and drive more organic traffic to your website.


Image containing Pinterest Statistics

How Can Your Small Business Use Pinterest?


Businesses like construction, landscaping, lash artist, hair salon, real estate, etc. can use Pinterest to their advantage in the following ways:

  1. Showcase your work: Businesses in these industries can create boards that showcase their completed projects and services, displaying high-quality images of their work to potential clients. For example, a landscaping business can create boards for different landscaping projects completed in the past, while a hairdresser business can create boards for different hairstyles they have done.

  2. Share products and services: These businesses can use Pinterest to share their products and services by creating boards that highlight specific items or services they offer. For example, a lash artist can post boards for different lash extension options, while a hairdresser business can create boards for hair treatments.

  3. Demonstrate your expertise: These businesses can use Pinterest to demonstrate their expertise by creating boards that share knowledge in their industry. For example, a construction company can create boards with DIY ideas, while a lash artist can create boards that offer tips on lash care.

  4. Collaborate with influencers: These businesses can also collaborate with influencers in their respective industries to drive more traffic to their account. For example, a landscaping business can work with influencers in the travel or interior design industry to showcase how their products/services can be used in home projects, while a hairdresser business can collaborate with beauty influencers to showcase their work and recommend their services.


By using Pinterest in these ways, businesses in these industries can increase their visibility, reach more potential clients, and drive more traffic to their websites, ultimately leading to increased revenue.


Taking full advantage of Pinterest's impact on SEO can unlock invaluable opportunities for small businesses. It allows you to reach a wider audience, establish your brand as an authority, and drive more organic traffic to your website. Pinterest's user behavior, which focuses on discovery and inspiration, encourages users to spend more time engaging with content and saving ideas for future reference. This extended dwell time and repeated interactions with your pins indicate to search engines that your content is valuable and relevant, leading to improved rankings.


By utilizing Pinterest effectively, small businesses can tap into a vast pool of potential customers who are actively seeking inspiration and ideas. The platform boasts over 450 million monthly active users, presenting a significant opportunity to expand your reach and connect with a diverse audience. Whether you are a local boutique or an online retailer, Pinterest can help you showcase your products or services to a global user base, enabling you to grow your customer base in ways that traditional marketing channels may not offer.


In addition to reaching a wider audience, Pinterest also provides a platform for small businesses to establish themselves as authorities in their respective industries. By consistently sharing valuable and relevant content, you can position your brand as a trusted source of information and inspiration. This not only enhances your credibility but also increases the likelihood of users engaging with and sharing your pins, further amplifying your brand's reach.


Furthermore, Pinterest's impact on SEO goes beyond increasing visibility and brand authority. The platform's highly visual nature allows for the seamless integration of your website links, driving more organic traffic directly to your site. When users click on a pin and are directed to your website, they are likely to spend more time exploring your content, potentially leading to conversions and sales. This influx of organic traffic can have a significant impact on your website's overall search engine rankings, further boosting your online presence.


How to Target Local Geographic Locations on Pinterest?


In addition to its ability to increase visibility and brand authority, Pinterest offers a unique advantage for small businesses looking to target specific geographic locations. By leveraging Pinterest's location-based targeting capabilities, businesses can optimize their SEO efforts and connect with their target audience in a more precise manner.


When it comes to reaching a local customer base, location-based targeting is key. Pinterest allows businesses to create location-specific boards and pins, facilitating a more targeted approach to attracting customers from specific regions. By tailoring your content to appeal to the interests and preferences of users in a particular location, you increase your chances of connecting with them and driving valuable traffic to your website.


Targeting local geographic locations or clients on Pinterest can be done in several ways:

  1. Use location keywords: Be sure to include location-specific keywords in your profile description, board titles, and pin descriptions. For example, if you are a landscaping business based in Los Angeles, include keywords like "landscape design Los Angeles" or "outdoor living spaces LA" in your content.

  2. Incorporate location-specific hashtags into your pin descriptions: Increase your chances of appearing in location-based searches. For example, if you run a bakery in Houston, Texas, using hashtags like #Houstonbakery or #Texasbaking can help your pins show up when users search for local baking inspiration. This means that potential customers in your area are more likely to come across your pins, visit your website, and ultimately, make a purchase.

  3. Geotagging: By tagging the exact location where your business is located or where you offer your services, you make it even easier for local Pinterest users to find you. This is especially beneficial for businesses that rely on foot traffic or provide location-specific services, such as hotels or restaurants. When users in your area search for relevant content, your geotagged pins will appear prominently, increasing the chances of attracting them to your business.

  4. Use Pinterest's search function: Pinterest's search function allows users to search for pins and boards in specific locations. By optimizing your boards and pins with local keywords, potential clients who search for those terms will be more likely to discover your content.

  5. Pin local content: Share content that is relevant to your local audience. For example, if you are a landscaping business, consider sharing pins about local gardens, parks, and public spaces. This will help you build a following within your local community.

  6. Participate in group boards: Joining and participating in group boards related to your industry and local community can help you connect with other local businesses and potential clients. Be sure to share content on these boards that is relevant to the board's topic and your local community.

  7. Utilize Pinterest Ads: Pinterest Ads allow businesses to target specific geographic locations with their promoted pins. By using Pinterest Ads, businesses can reach potential clients in their local area and drive more local traffic to their website. By implementing these strategies, businesses can use Pinterest to target local geographic locations or clients and increase their visibility among potential clients in their community.

By effectively utilizing location-based targeting on Pinterest, small businesses can enhance their SEO efforts and connect with customers in specific geographic locations. This precise targeting not only helps increase organic traffic to your website but also enables you to build relationships with customers who are more likely to convert into sales. With the power of location-based targeting, you can take your Pinterest strategy to the next level and maximize its potential as a game-changing tool for your business's success.


Moreover, Pinterest's algorithm takes user behaviors and preferences into account when determining what to show in their feed. This means that the platform will prioritize content from accounts that are relevant to a user's location. By mastering Pinterest's location-based targeting features, you can ensure that your pins reach the right audience at the right time, increasing the likelihood of engagement, website visits, and conversions.


Steps to Set up Pinterest as a Small Business and Drive More Traffic
  1. Create a Business Account To get started on Pinterest, businesses need to create a separate account from their personal account. This will give them access to additional features, such as analytics and promoted pins, that can help them track and monetize their efforts.

  2. Optimize Your Profile and Boards Your Pinterest profile and boards should be reflective of your business and its products or services. Use clear and concise descriptions with relevant keywords to highlight what you offer. Organize your boards by topics that your target audience is interested in, such as categories, themes, or occasions. Make sure your board names are catchy and easy to remember.

  3. Pin Regularly Once you have set up your account and boards, it's time to start pinning. Aim to post high-quality and visually appealing images or videos that showcase your products or services in different ways. Keep in mind that Pinterest is all about inspiration and discovery, so include pins that can provide value to your audience beyond just promoting your business. This includes ideas, tips, and tutorials that are related to your niche.

  4. Engage with Your Audience Engagement is key to success on Pinterest. Respond to comments and messages promptly and follow other users' boards and pins that align with your interests. This will help you establish relationships with potential customers and make your business more visible.

  5. Measure Your Results Lastly, make use of Pinterest's analytics tools to measure your performance. They will provide insights into your audience's demographics, engagement, and performance of your pins and boards. Use this data to adapt and refine your strategy over time. In conclusion, Pinterest is a powerful tool for small businesses to attract new clients and drive traffic to their websites.


By setting up a business account, optimizing your profile and boards, pinning regularly, engaging with your audience, and measuring your results, you can harness the full potential of Pinterest and see your business grow. So don't wait any longer and start using Pinterest today!


Mastering Pinterest in Your Small Business


Pinterest is an invaluable tool for all types of small businesses that wish to increase their visibility on the web. With its ability to generate organic traffic and increase visibility through SEO, it is a powerful resource for any business that wants to stand out in a crowded marketplace. By understanding the basics of Pinterest and how to use it effectively, small businesses can take advantage of this powerful search engine optimization tool and increase the visibility of their brand.


Now is the time to put these strategies and tips into action. Start implementing them today and watch as your business climbs the search engine rankings, attracting more visibility, traffic, and ultimately, customers. Remember, Pinterest is not just a platform for sharing pretty pictures - it is a powerful force that can drive your business forward.



Looking for a reliable tool to create and post your Pinterest Pins? Look no further than Tailwind! As a fellow business owner on Pinterest, I highly recommend using Tailwind for seamless content setup and posting. If Tailwind sounds like the perfect fit for your business, sign up using my affiliate link below.






コメント


bottom of page