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Wix versus Squarespace: A Web Designer's Honest Perspective

Updated: Jan 25

cathleen barnes typing on laptop using the wix website platform

I recently had the opportunity to work on a web design project for a client who was using Squarespace. Although I typically recommend Wix as my go-to platform, I agreed to work with Squarespace in order to help the client. This experience gave me the chance to explore a new platform and see if there was anything that could change my preference for Wix. However, after thorough examination, I can confidently say that I still choose Wix every time for my clients who want an easy-to-use platform with tools for business growth, even if they're not website experts.

Let me share with you the reasons why Wix has my vote over Squarespace:

1. Autosave Functionality: Picture this - you've spent countless hours on a project, only to have your computer randomly shut down. Panic sets in, and you fear that you've lost all your hard work. Unfortunately, Squarespace does not have an autosave functionality, meaning you have to remember to manually save your work. Wix, on the other hand, automatically saves your progress every few minutes. You always have the option to hit the save button as well, but the convenience of autosave provides peace of mind in case something unexpected happens.

2. Copy and Paste Functionality: We've all experienced the need to copy and paste information from various sources. However, Squarespace can be a bit tricky when it comes to maintaining proper formatting. Sometimes, the copied text ends up looking bold, italicized, or with spacing issues. With Wix, you can simply copy and paste information from different sources directly into any text box on your website. The formatting stays the same, and there are no additional steps required. What you see is what you get.

3. No Coding Needed: Squarespace proved to be more challenging than anticipated when it came to adding decorative elements to a website. I was surprised to find out that coding was necessary for certain tasks, such as adding a vertical line or a checkmark. For someone who is not familiar with coding, this can be intimidating. Wix, on the other hand, is designed to be user-friendly, even for those without coding experience. You can easily add elements like lines or checkmarks without any coding knowledge. Just select the desired element, drag and drop, and adjust it according to your preferences. Simple and hassle-free.

decorative elements to choose from in Wix - lines, arrows, checkmarks

example of line decoration in wix websites and how to turn the horizontal line into a vertical line

4. No Limitations with Element Colors or Themes: Squarespace requires you to set your theme colors and fonts upfront, which is great for maintaining consistency. However, it limits your ability to go beyond those themes for stand-alone buttons or headings. With Wix, while you can still set your branding colors and fonts, you have the freedom to change the colors and fonts of specific elements that are not part of your site theme. This flexibility allows for a more customized and unique website that truly represents your business or personal style.

5. Mobile Optimization Features: One of the standout features in Wix when it comes to mobile optimization is the ability to easily customize the mobile view without compromising the desktop version. With Wix, users have the flexibility to hide specific elements on the mobile view, as well as adjust font sizing and colors, all without disrupting the desktop view. This level of control makes it incredibly convenient for users to tailor the appearance of their websites specifically for mobile devices. On the other hand, Squarespace lacks this functionality as any changes made to the mobile view directly affect the desktop version. For instance, if you remove an element from the mobile view in Squarespace, it will also disappear from the desktop view. Similarly, any adjustments in heading or paragraph size will instantly be reflected on both platforms. Wix's approach to mobile optimization certainly offers users a more convenient and flexible experience for creating a visually cohesive website across different devices.

6. Items Cannot Change on Live Site unless you hit publish: One aspect I appreciate about Wix is that any changes made in the back-end of your site will not go live unless you explicitly hit the publish button. This means you can freely make changes to navigation, footers, and sections without worrying about them appearing on your live site. Squarespace, unfortunately, does not always offer this level of control. Changes made to your theme in Squarespace immediately go live, which can be frustrating if you want to test things out behind the scenes without affecting your current site. Wix's approach makes it easier to keep things hidden until they're perfect.

editor heading bar in Wix showing publish button

suite of tools available for Wix websites

7. Suite of Tools within Wix: Another reason I lean towards Wix is its comprehensive suite of tools. From email marketing and automated email flows to scheduling calendars, Instagram integration, quizzes, SEO tools, analytics, ecommerce functionality, blog capabilities, and more – Wix has it all. The platform offers almost everything you need to grow and scale your business, conveniently centralized within one place. This eliminates the need for multiple third-party tools and simplifies the process of running your business successfully.

As you can probably tell, I am a strong advocate for using Wix for your website needs. It is a user-friendly platform designed for those who want to avoid the complexities of coding, desire flexibility in their website design, and require access to effective marketing tools for business growth. But ultimately, the decision is yours. Not every platform is suitable for everyone, so make sure to compare the differences and choose what aligns best with your business needs.

woman in black heels and pants with legs in the air


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