top of page

Why Small Businesses Choose Wix for their Website Needs

Updated: Jan 30


business woman in black sweater holding coffee cup that says like a boss on it

Having an online presence is crucial for businesses of all sizes these days. And when it comes to small businesses, they often face some unique challenges when it comes to building and maintaining their websites. Limited resources and technical know-how can really make things difficult. That's why finding a website solution that is user-friendly easy to use, and can grow with their business is important. And that's where Wix comes in to save the day for small business owners and entrepreneurs!

You don't need to be a website guru or a coding expert to use Wix and create a stunning website that ticks all the boxes. Trust me, I know from personal experience. I use Wix for my own business, and it's been a game-changer. Not only does it make everything super simple, but it also offers a wide range of beautiful design choices. So you can have a website that not only looks great but also meets all your business needs.

In fact, I love Wix so much that I even help my clients build their websites using this platform. It's just that good! So if you're a small business owner or entrepreneur struggling with website challenges, trust me when I say that Wix is the answer you have been looking for. Let's live in and find out why I use this tool and why it could be a great option for your businesses as well.

1. Simplicity and User-Friendliness

One of the main reasons why I highly recommend Wix to small businesses and entrepreneurs is its incredibly user-friendly interface. You don't need to have any technical website skills or coding knowledge to use this platform effectively. It's as simple as drag-and-drop and clicking a few buttons to make changes to your website. This means you can confidently manage and maintain your website without constantly relying on a web designer.

Wix provides intuitive design tools and offers pre-designed templates that make the website creation and building process a breeze. These tools and templates simplify the entire process, allowing you to save valuable time and money. Instead of spending endless hours trying to figure out complicated website development, you can focus on what really matters - your core business activities.

With Wix, you can easily customize your website to match your brand image and unique style. You have the freedom to choose from a wide range of beautiful templates and tailor them to suit your specific needs. It's a fantastic solution that empowers small businesses to create professional-looking websites without breaking the bank or feeling overwhelmed with technical jargon.

2. Affordability

Cost-effectiveness is a top priority for small businesses, and as a business owner myself, I completely understand the importance of finding tools that deliver the features and benefits we need without breaking the bank. When I first started my business, I was conscious of investing wisely in tools that would propel my growth without costing me an arm and a leg.

That's why I am such a big advocate of Wix. They offer a range of pricing plans designed to cater to different budgets and business needs. They even have a free plan which serves as a fantastic starting point for businesses looking to establish their online presence without a significant financial commitment. This allows you to test out the platform and see if it's the right fit for your business before diving in.

For those looking for more advanced features and capabilities, Wix also offers several premium plans that come with added benefits. These paid plans include solutions such as custom domains, enhanced storage for images and documents, ecommerce functionality, additional collaborators, and much more. These premium features make Wix an appealing choice for businesses seeking a scalable solution that can grow alongside their business.

The best part is that Wix's pricing plans are transparent, so you know exactly what you're getting and how much it will cost. You can choose the plan that fits your budget and upgrade as your business expands. This flexibility and affordability make Wix a fantastic choice for small businesses who want to make a smart investment in their online presence without breaking the bank.

3. Website Template Selection

Small businesses are often faced with limited resources when it comes to investing in professional web design services. However, Wix eliminates this obstacle by offering a wide selection of customizable templates specifically tailored to various industries. These templates are meticulously designed by professionals, ensuring that small businesses can create visually appealing websites that align perfectly with their brand image. The availability of these templates greatly simplifies the design process, allowing business owners to focus their efforts on content creation and branding.

While website templates offer a do-it-yourself solution, it's important to note that they can require a significant amount of design work, especially for those who are new to website creation. Achieving the desired look and functionality for your website, as well as optimizing it for search engine optimization to drive traffic, can be challenging. If you're pressed for time or prefer assistance from a web designer, it may be worth considering an initial investment to have a professional create the website for you. This approach not only saves you time but also ensures that your website is created with your specific goals in mind.

If you find yourself in needing a website template, template customization, or a custom website I'd love to chat and help you achieve your website goals.

4. Mobile-Friendly Websites

Mobile-friendly websites are crucial for business success in today's digital era. With the majority of people using their mobile phones to access information, it's important that your website not only looks great but also functions seamlessly on mobile devices. Fortunately, Wix offers a built-in mobile editor that allows you to optimize your website for mobile devices.

Creating a mobile version of your website requires a different layout and functionality than for desktops, but Wix simplifies the process. Its mobile editor enables you to easily adjust your website's design and content to ensure it looks fantastic and operates correctly across various screen sizes and resolutions. This means that visitors accessing your website on their smartphones or tablets will have a smooth and enjoyable browsing experience.

For small businesses, the mobile feature offered by Wix is particularly valuable. It allows them to effectively reach and engage with their target audience through mobile platforms, which play a vital role in today's digital landscape. By ensuring your website is mobile-friendly and optimized for mobile devices, you can effectively capture the attention of mobile users and drive increased traffic and conversions for your business.

5. App Market

Wix's App Market offers an extensive selection of applications and integrations that elevate the functionality and capabilities of your Wix website. This marketplace provides small businesses with a vast array of options to customize their website and streamline their operations.

The App Market covers a wide range of functionalities, such as adding a booking system, setting up an online store, integrating social media platforms, or incorporating email marketing tools. These apps allow you to tailor your website to your specific business needs and enhance the user experience for your visitors.

One of the key advantages of the Wix App Market is its versatility. Whether you want to connect social media feeds, create booking calendars, quizzes, or implement different payment functionalities, you can find the right app to meet your requirements. The marketplace is constantly expanding, ensuring that you have access to the latest and most innovative solutions for your website.

Integrating apps from the Wix App Market can significantly enhance the functionality and efficiency of your website, giving you an edge over your competitors. With the ability to easily customize your website's features and capabilities, you can ensure a seamless user experience and provide your visitors with a website that meets their needs.

6. Reliable Hosting and Security

Wix takes care of website hosting and security, providing small businesses with peace of mind. By hosting websites on their platform, Wix ensures reliable and stable performance, minimizing downtime and technical issues. Additionally, Wix prioritizes website security by implementing measures such as SSL encryption, data protection, and regular backups, safeguarding small businesses' online presence and customer data.

7. SEO Optimization

Search engine optimization (SEO) is crucial for small businesses to improve their online visibility and reach potential customers. Wix offers built-in SEO features and tools that help businesses optimize their website content, meta tags, and URLs. Furthermore, Wix provides educational resources and guides to assist small businesses in understanding and implementing effective SEO strategies.

Wix has emerged as a popular choice for small businesses seeking an easy, cost-effective, and feature-rich website-building solution. With its simplicity, affordability, extensive template selection, mobile-responsive design, App Market, reliable hosting, and SEO optimization capabilities, Wix addresses the unique challenges faced by small businesses in establishing and maintaining their online presence. By choosing Wix, small businesses can focus on what they do best – delivering their products or services – while having a professional and functional website that helps them connect with their target audience and drive business growth.

Wix Web Design Services Available at Cathleen Barnes Consulting


bottom of page