Shop by DnC
Web Design + Email Automations
Shop by DnC was ready to expand into the ecommerce space — but they weren’t just looking for another pretty website. They needed a strategic partner to handle the tech, think two steps ahead, and craft a digital experience that felt seamless, elevated, and totally aligned with their brand.
We collaborated with them to design and build a custom Shopify website along with an email marketing system that not only looks beautiful but works hard behind the scenes — giving them the confidence (and time) to focus on their growing design business while stepping boldly into the ecommerce world.
When Shop by DnC approached us, they were in an exciting season of growth — expanding their established interior design studio to include a curated ecommerce shop. They needed a strategic partner who could not only design a beautiful Shopify site but also think ahead, problem-solve along the way, and take the technical and marketing setup off their plate.
Our goal was to create a strategy-driven ecommerce experience that would reflect the sophistication of their brand, offer a seamless shopping experience, and support their next level of growth.
To achieve this, we focused on several key strategic elements:
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Ecommerce Strategy and Planning: We mapped out the full customer journey — from first impression to checkout — ensuring the site flowed intuitively and met the goals the business had in mind.
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Client Experience Focus: We prioritized creating a seamless shopping experience on both desktop and mobile, knowing that today's customers expect easy, frictionless buying experiences from anywhere.
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Website Infrastructure Setup: We custom-built the site on Shopify, integrating flexible product templates, intuitive navigation, and backend organization for easy shop management and future growth.
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Email Marketing System: We developed automated email sequences (including welcome, abandoned cart, and order confirmations) and designed a newsletter template that made ongoing customer engagement easy and beautifully branded.
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Collaborative Problem-Solving: Throughout the project, we stayed hands-on — proactively tackling tech hurdles, offering solutions for product organization, and making sure every piece of the puzzle came together smoothly.
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Ongoing Communication and Support: From kickoff to launch, we provided clear, proactive communication, ensuring that Shop by DnC felt supported and confident every step of the way — no guessing, no confusion, just a true collaborative process.
By weaving these strategic elements together, we were able to deliver a website and marketing system that not only looks beautiful — but truly works behind the scenes to help Shop by DnC scale their business with ease.
Inside the Project - Inside the Project
Inside the Project - Inside the Project
WHAT WE DID
Website Strategy
Email Automations
Shopify Website
The Website
Shop by DnC’s ecommerce site was designed to deliver a polished, intuitive shopping experience — making it easy for followers to purchase the curated pieces they’ve seen styled in their interior design projects.
Key features of the website include:
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Strategic Ecommerce Design: A user-focused, visually cohesive shopping experience that reflects the elevated aesthetic of DnC’s interior design brand, with an emphasis on easy browsing and purchasing.
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Mobile Shopping Optimization: Fully responsive design to ensure seamless shopping across all devices, making it easy for customers to browse, purchase, and stay connected while on the go.
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Custom Shopify Build: A flexible, scalable Shopify website that supports product launches, inventory management, and customer engagement — designed for ease of use on both the front and back end.
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Interactive Shoppable Images: Integrated shoppable images that allow customers to explore styled looks and directly shop featured products — making the buying experience more engaging and intuitive.
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Optimized Checkout Experience: Streamlined, simplified checkout process with clear calls to action to reduce friction, build trust, and encourage purchases.
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Backend Organization for Growth: Structured backend product templates and categories that make it easy for the DnC team to manage the shop, update products, and scale their offerings without the overwhelm.
The result is a professional, elevated ecommerce site that seamlessly ties into DnC’s core brand — helping them extend their client experience beyond design services and into curated offerings.
The Emails
A powerful website needs an equally powerful email system to match.
Here’s what we set up:
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Email Automations: Welcome sequences, order confirmations, abandoned cart reminders — all automatically running in the background to nurture and convert customers without any manual effort.
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Newsletter Templates: Beautifully branded, easy-to-update templates so they can keep their audience engaged and informed with minimal stress.
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List Management: Strategic setup to keep their growing list organized and ready for future marketing campaigns.
From the start, Cathleen approached the project with both a strategic mindset and a creative eye. She really took the time to understand our business, our audience, and what we wanted to achieve—and it shows in the final product. The design is clean, modern, and intuitive, but what impressed us most was the way she translated complex needs into simple, elegant solutions. The site not only looks beautiful, but it works seamlessly. We get so many compliments on it. We’re proud to send people there—it finally feels like a true reflection of who we are.
The Results
The new ecommerce site has completely transformed how Shop by DnC shows up online — blending the elevated style of their interiors with a seamless, shoppable experience for their audience.
Key improvements include:
Elevated Brand Presence: The polished, intuitive website now mirrors the sophistication of their interior design work, reinforcing the high-end feel of their curated product offerings.
Confident Ecommerce Launch: With a fully customized Shopify setup and strategic email marketing system, the DnC team felt equipped and supported to step boldly into the ecommerce space.
Seamless Shopping Experience: Customers can now easily browse and purchase their favorite pieces from DnC’s signature designs — no friction, just an effortless, elevated experience.
With these upgrades, Shop by DnC now has a digital storefront that not only looks beautiful but functions strategically — helping them expand their brand, connect with customers, and grow with confidence.
SHE DOESN'T JUST "BUILD WEBSITES" - SHE BECOMES A TRUE PARTNER WHO'S INVESTED IN HELPING YOUR BUSINESS GROW.
Working with Cathleen has been an absolute joy from start to finish. She brings such a rare mix of professionalism, creativity, and heart to her work. From our very first conversation, it was clear she genuinely cared about our business and was fully invested in helping us succeed. Every interaction felt thoughtful and intentional—she was always available, always prepared, and always one step ahead.
What I appreciate most is how collaborative and easygoing the entire process felt. Even when we hit roadblocks (as every project inevitably does), Cathleen handled them with calm, clarity, and grace. She made the entire experience smooth and enjoyable, and the end results speak for themselves.
We feel so lucky to have found her. She’s more than just a "web designer / consultant"—she’s a trusted partner and someone we hope to keep working with for years to come. Truly can’t say enough good things
LOVE FROM
Alper & Burcu
